Investing in Ethiopia, Big and Small, Made Easy!

By Dagmawit Atnafu /ABN/

A Bimonthly investment exhibition and forum launches this August.

August 3rd2019 saw the launch of a day-long ambitious event and expo all about investment. Hosted in Sapphire Addis Hotel, the exhibition and forum featured more than 20 companies offering different investment opportunities, along with panel discussions, research review and capital market talks all from important actors in the Ethiopian investment arena.

The event was organised by Golden Media and Events, an event organizing and media company, in association with the Ethiopian Investment Commission, as part of the commission’s effort to attract the private sector- local, diaspora and foreign- to invest in Ethiopia.

Ethiopian Investment Commission Deputy CommissionerTemesgen Tilahun,in his opening remarks, noted, “We are shifting from government led business and investment to a private led one”, adding that the commission is great progress in loosening restrictions and road blocks that were previously a hindrance to private investors looking to invest.

The efforts of the government making strides in making the investment process inclusive didn’t go unnoticed by the public, and the private sector is hugely taking advantage. The founder and CEO of Golden Media and EventsBiniam Atakilt is taking the initiative to promote the accessibility of this opportunity.

Mr. Biniam and the Golden Media and events team set out to create a platform in which people would find a reliable and profitable investment, and investment opportunity providers would find enthused partners in business. “The only way to guarantee your money, at the  very least, retains its value in this inflationary economy is to put it towards an asset that grows in value,” said Biniam, stating that investment of any scale is the only way to protect your money against inflation and it is now easier than ever!

The exhibition, first of its kind, aims to take place every two months with different categories of investments. It is a place to find several companies in one-stop, all offering enticing investment schemes, as well as a place to get and discuss the latest happenings in business and investment in the country.

The exhibitors involved were most notably real estate companies, share companies with available stock, construction and machinery import companies and banks. Ethiopian Investment Commission and the Ethiopian Tourism Agency both occupied booths of their own to promote the country’s propitiousness.

Also on the occasion, panel discussion was made between three major stakeholders in the investment promotion target of the country:Ethiopian Investment Commission Represented by Aschalew, Investment Promotion Director, Ethiopian Chamber of commerce represented by Binyam Misgina, Investment Promotion Directorate Director and a representative from Ethiopian Diaspora Association.

The theme of the discussion was ‘Investment in Ethiopia.’ whileEIC Panellist explained the Investment opportunity Ethiopia has to offer to the world and the incentives provided by the government.  The Diaspora Association and Ethiopian Chamber panellists explained how they are promoting and facilitating investment to their member.

The panel discussion was concluded to create strong collaboration better the three stakeholders to promote investment and to support investors by increasing their service quality.

What is next, in Biniam’s words, is to go bigger on each round of events until it has an international reach. With the next round of the event scheduled tentatively for October 5th, it would mainly feature the manufacturing sector. Biniam promised to consistently bring reliable medium with each round, noting “The feedback from the launch is very encouraging, and has given my team and myself the momentum to forge ahead.”

As Golden Media and Events echoes Ethiopia’s call for the participation of those three major players in its economic advancement, underscoring that it is undoubtedly on its way to becoming a staple in the Ethiopian investment scene.

[Golden Media and Eventscan be contacted via

or @goldenmediaandevents on all social media platforms.]

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